Newcastle-based PR agency, House of Airlie will partner with the Hunter Valley Wine and Tourism Association (HVWTA) over the next 12 months to shine the light on Australia’s oldest wine region and its signature events.

House of Airlie is the first PR company to be appointed to the association on an ongoing contract.

HVWTA General Manager, Jo Thomas said the association recently engaged House of Airlie to manage public relations for three key consumer events – Hunter Valley Legends Awards, Hunter Valley Wine & Food Festival and Avalon Uncorked.

As a result, $1 million dollars of media coverage was successfully secured.

“Stephanie and her team go above and beyond to deliver the Hunter Valley brand in a modern, sophisticated and professional way. The HVWTA were so impressed that we have appointed House of Airlie to manage all public relations,” Jo said.

House of Airlie Agency Director, Stephanie Airlie-Noé said the HVWTA was a natural fit for the agency.

“We are a specialist agency serving the Hunter region’s food, wine and tourism industries, so we’re absolutely thrilled to be representing this beautiful region that’s right on our doorstep locally, nationally and internationally,” Stephanie said.

“The HVWTA has another exciting calendar of events planned for the coming year and we are really looking forward to partnering with them to showcase this premier tourist destination.”

House of Airlie is a full-service public relations, communications and events agency specialising in the food, wine, hospitality and tourism industries.

With a client list including many of the region’s well-known wineries, restaurants and peak bodies, including Hunter Culinary Association, Margan Estate, David Hook Wines, Reserve,Pepper Tree Wines and EXP Restaurant, House of Airlie is a local agency becoming renowned for its niche services nationally.

IMAGE |House of Airlie has been appointed HVWTA’s public relations account.