Combing their expertise in financial and business advisory services, Bridges Lake Macquarie and WP Partners has merged their businesses to form Collective Financial Partners.
Under the one brand, Collective Financial Partners aims to provide specialised financial advice and knowledge to help businesses and individuals take control of their financial future.
Former Branch Manager and Principal Financial Planner at Bridges Lake Macquarie and current Director of Collective Financial Partners, Daniel Irving said the decision came down to one crucial element – providing more value and growth opportunities to their clients.
“With this new business we aspire to provide a range of services and a quality experience that is in line with each individual’s financial needs and reflects the communities that we operate within,” Daniel said.
“Collective Financial Partners is our way of offering clients more options, additional expertise and further benefits, as well as the familiarity of the financial specialists that existing clients have become so familiar with.
“We understand that each financial situation is unique. With our newly formed team of financial planners and specialists, who have their own niche areas of interest and expertise, we can offer more tailored and specialised advice that is backed by stronger industry skills and insight.”
Former WP Partners Co-Director and Collective Financial Partners Financial Planner and Accountant, David Woodcock said the formation of Collective Financial Partners had been in talks for a while and that COVID-19 solidified the need for their brands to combine and offer a wholistic approach to their advisory services.
“We understood that a re-brand and a merger such as this would be a huge project. But then we started to see how the financial needs of the community were shifting and decided we also needed to shift at the same pace,” David said.
Collective Financial Planner, Blair Powell added that the synergy between both businesses partially inspired the decision to merge.
“The team at WP Partners, alongside the Bridges Lake Macquarie team, share similar values and have worked together for many years. This made the decision to form a new business a natural progression,” Blair said.
Daniel said the team has worked behind the scenes to ensure a smooth transition to the new Collective Financial Partners structure and is excited to start passing on the benefits of the merger to current and new clients.
“We are thrilled to finally open our doors and trade under Collective Financial Partners. It’s been a whirlwind journey to get to this point, but we know our current and future clients are going to really benefit from this new business venture,” Daniel said.
“In addition to the re-brand, we are also excited about some of the other projects we have in the works such as our business and financial advice podcast, The Great Advice Show. If you want a new podcast to tune into on your way to work – stay tuned!”
IMAGES | The Collective Financial Partners team.
