Local Social Media Consultant Merril DeFiddes has become a published author, writing a chapter within the recently launched Social PR – The Fusion of PR and Social Media.

Director of Maitland-based The Social Media Training School, Merril was approached by United Kingdom based company Mirthra Publishing to collaborate on the book.

Merril authored the chapter “The Three E's of Social Media Marketing”, with other authors including successful Social Media and marketing consultants from all around the globe.

In her chapter Merril talks about the importance of educating, engaging and entertaining your audience on Social Media platforms and gives an overview of the benefits of Social Media for business owners, entrepreneurs and corporations.

“It's such a great feeling to become a published author and be included in a book amongst some of the best minds in Social Media marketing from around the world,” Merril said.

“The editor, Kizzi Nkwocha was voted by The Voice Newspaper as one of the hundred most influential black people in the UK, so for Kizzi to choose my content to be a part of his book is an amazing compliment”.

“In addition, there has been an overwhelming amount of support from Maitland and Hunter business community.”

Merril has spent her career managing and running an assortment of businesses in the Hunter region, however her focus over the past four years has been researching and studying Social Media both in Australia and the United States.

The book is available in paperback or a kindle version and can be purchased through Amazon, or on The Social Media Training School website.