An information workshop on how tourism businesses can strengthen their brand, exceed consumer expectations and boost customer loyalty through accreditation will be held in Port Stephens on Wednesday, June 24 2015.
The focus of the event will be the Australian Tourism Accreditation Program (ATAP), which is designed to help businesses fine-tune their standards and processes and deliver quality service.
This three hour workshop is part of a larger Industry Development Program developed by Destination Port Stephens and will be held at Oaks Pacific Blue in Salamander Bay and chaired by ATAP’s NSW manager, Sheridan Ferrier, an experienced marketing specialist in the tourism industry.
Sheridan says tourism accreditation gives potential customers added reassurance that a business has a proven commitment to the highest quality of service.
“In today’s increasingly competitive market, a commitment to quality practices is essential to building a successful and efficient business that exceeds customers’ expectations. In turn, you can expect to strengthen your brand and increase customer loyalty, which ultimately influences your bottom line,” Sheridan said.
Destination Port Stephens CEO, Janelle Gardner, said the information session would outline how the accreditation program worked and how accreditation could be leveraged to drive sales.
“All businesses operating in the Port Stephens visitor economy can benefit from this special workshop which is all about giving your brand a competitive edge,” Janelle said.
Destination Port Stephens will host additional workshops focusing on customer service, digital marketing and grant writing throughout the year.
Destination Port Stephens markets Port Stephens as a destination and is owned by business members, supported by Port Stephens Council and autonomously managed by a board of nine industry representatives.