The digital world has forced businesses across the Hunter region to rethink the way they operate and evolve their business models.
There has never been so much pressure on business owners to be forward-thinking about embracing digital technology that will help them keep up with (or, ideally, ahead of) competitors and provide for the new demands of customers.
That’s where a digital transformation comes in. And it’s happening across the world at a speed and scale that is both threatening and promising for business owners.
What is a digital transformation?
A digital transformation is the integration of digital technology within all areas of a business. From communication tools and business processes to culture and customer experience. It uses technology to drive fundamental changes in how a business operates and the value that it can deliver to customers.
A digital transformation takes your business into the 21st Century without losing your fundamental processes. It is driven by customers – their needs, device choices and demand for content anytime and anywhere.
Why is a digital transformation vital for business success?
A digital transformation is a necessary disruption to the way a business operates, no matter your industry. It allows you to improve the way you operate internally, revamp your processes and refine the way you deliver your services in a largely digitised world.
It can also give you a significant boost above competitors operating in your industry if they are slow to embrace technology.
A digital transformation:
- Is environmentally friendly – say goodbye to paper!
- Can streamline your processes
- Can improve your staff’s efficiency
- Is cost-efficient.
How does a digital transformation work?
The process looks different for every unique business, but can involve a complete overhaul to your operations or shift to your current technology uses. Each has a significant impact on your business’ success.
It’s important that you work with an IT provider that will tailor your new system around your business’ needs.
For example, we helped a client recently to undertake a digital transformation to enable their team to work from anywhere at anytime, connect and share over cloud software, provide improved customer service through an effective video conferencing and phone system, and reduce paper use through digital technologies.
We also used technology to set up a hot desk structure in the office for improved collaboration.
The feedback from their customers and team members has been extremely positive and the business is reaping the benefits.
How can you ensure your digital transformation is successful?
Having the right buy-in from internal staff, including the leaders in the business as well as staff and those involved in the process, is vital. As is having access to the right skills and expertise through an IT business that has extensive experience supporting businesses through a digital transformation.
