Lifeline and Puro Partners partner for brave initiative

Lifeline and Puro Partners partner for brave initiative

The loss of client and friend, Steve Morris, inspired James Tocci from local business Puro Partners, to create an initiative to increase suicide awareness amongst men in business.

ABS statistics show that of the 3,027 suicides that take place on average each year, 75 per cent are men.

BRAVE Men has been developed as a collaboration between Puro Partners and Lifeline Hunter Central Coast (LLHCC) and Chief Executive Officer of LLHCC, Gillian Summers said the aim is to raise awareness of suicide by men.

“BRAVE Men is aimed at educating corporates and community members about male suicide so they are better prepared to become a valid link in connecting people at risk to appropriate help,” Gillian said.

“It is vital that as a community we overcome the stigma surrounding suicide. This initiative will also raise the awareness of the services that Lifeline offers to corporate members and the community.”

“BRAVE Men” launched in late March at a lunch at Scratchleys with 30 key corporate men present.

Puro Partners’ James Tocci and Sam Wallace, who operate a boutique executive search company, provided funds for the launch event.

“Steve’s wife, Kerrie, was very keen to develop a campaign to highlight the importance of men at risk being able to ask for help and communicate their feelings, so I’m proud to help deliver that,” James said.

As part of the BRAVE Men initiative, Puro Partners will also fund Mental Health Awareness Talks to businesses that have a highly male dominant workforce free of charge.

IMAGE | James Tocci of Puro Partners at the launch of BRAVE Men.


Puro Partners

Puro Partners is a boutique executive search and professional recruitment firm. Founded by industry experts, the business provides total talent and HR solutions for modern businesses through traditional values: client focus, candidate career care, partnered commitment and value for money.

Trending Articles

Advertise with us

Affordable and engaging advertising to a business community

Submit an article

Tell your story to the Hunter business community

Does your business need a little help with its marketing?

Marketing strategies

This website uses cookies
We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services.