Hunter-based financial institution, Greater Bank, has received a Gold Quill Award of Excellence from the International Association of Business Communicators (IABC).
The award recognises Greater Bank for outstanding merit in strategic internal communication. The award highlights the strategic work of Greater Bank’s internal communication and engagement team that delivers significant business results.
Greater Bank’s Internal Communication and Engagement Senior Manager, Jacinta Campbell said the team’s entry focused on a significant piece of work to strengthen leadership communication and build employee engagement across the organisation.
“The cornerstone of our business is our customers. Providing them with outstanding service is fundamental to our growth and sustainability,” Jacinta said.
“Integral to achieving this is having highly engaged employees with a good understanding of our business strategy to ensure we’re all pulling in the same direction to put our customers first.
“Internal communication is the glue that holds companies together. Employees want to understand where their organisation is headed and the plans for getting there, but more than that, employees want to understand how their individual role and contribution relates to our plans. They want to feel valued, listened to, and part of the team, and our role is to help champion this alignment at all levels of the organisation.”
Greater Bank recognises effective internal communication as a powerful force helping the business establish a competitive advantage.
“Data from the Institute of Internal Communications shows that highly engaged employees can lead to a 40 percent increase in customer satisfaction, a 30 percent increase in profitability, and a 36 percent increase in the overall performance of a company,” Jacinta said.
“Engaging employees and developing a culture of strong and effective internal communication takes ongoing focus and commitment in order to achieve measurable business results that impact the bottom line.”
The IABC evaluators commended Greater Bank on its underlying, long-term communication strategy, highlighting that it far exceeded the level of professionalism expected.
Greater Bank’s 750 employees deliver service to a customer base of more than 260,000 across NSW and South-East Queensland.
The Gold Quill Award will be presented on 11 June 2019 at an Excellence Gala, taking place as part of the 2019 IABC World Conference in Vancouver.
IMAGE | Staff from Greater Bank – Graphic Designer, Katherine Muscat; Internal Communication and Engagement Advisor, Anne Molly; Internal Communication and Engagement Specialist, Alison Evans; and Senior Manager Internal Communication and Engagement, Jacinta Campbell.
