Hunter-based creative agency engineroom design co. is marking ten years of driving client design, branding, packaging, marketing and digital solutions to steer them on the road to business success.
With a host of high-profile Hunter-based clients including The Forum Sports & Aquatic Centre and Newcastle Airport, engineroom is regarded for its experience, creativity and flexibility, and no-nonsense “fussless” approach to working with their clients.
Creative Director, Bec Webber said their approach over the decade in operation is based on big agency experience without the big agency fees.
“engineroom sees itself as an extension of our clients own marketing departments,” Bec said.
“They choose to work with us because we become their clients very own engine room of design, branding, packaging, marketing and digital solutions to build their business and drive sales.
“We are an agency that you can easily engage with, who will just get in and get our hands dirty and deliver what our clients need without any jargon or fuss.”
Since opening its doors in 2008, engineroom has established enduring relationships with clients such as dairy-free confectionary company, Sweet William and food services giant, Cargill.
Other projects include the rebranding of Jye Byrnes Surfboards, brand development for The Letter Q Café and Forestry Corporation NSW, website and app development for Whiteley Corporation and many new product campaigns for BlueZone.
engineroom also has a strong presence in the Sydney market servicing international brands including Love to Dream, world leaders in swaddles and baby sleeping bags, and Spanish food group Deoleo, a world leader in the sales of bottled olive oil.
“In every instance during our ten years whether local or global, every clients’ need is different and engineroom shifts gears accordingly,” Bec said.
“Our big picture thinking is balanced with a practical, outcomes-based approach without any jargon, just big agency experience that our clients can count on in a smaller, nimbler, more affordable and accessible model.”
A local highlight for engineroom has been the rebranding of long-established Newcastle building company Montgomery Homes, a project won through a highly competitive pitch process.
Montgomery established themselves as the sloping site specialist in New South Wales and have dominated the sloping site market throughout their 30 years of operation. Throughout that time, their logo retained the gold M and sloping brand mark, reinforcing the perception of Montgomery Homes as a builder who only constructs on sloping sites.
Consequently, the high level of brand association meant Montgomery Homes was often discounted by potential clients looking to build on level sites. The brief was to refresh the brand overall, maintain its reputation as a quality builder and address the misperception.
engineroom developed the new tagline “Building on every level” to associate with the brand and a new logo to reflect it.
“After meeting with several creative agencies, we chose engineroom based on their clear message and clean design concept,” said Kaitlyn Johnson, Head of Marketing and Communication for Montgomery Homes.
“Their no-nonsense, get-things-done approach also really resonated with our practical builders’ mentality.”
“Their willingness to collaborate, their professionalism and understanding of the needs of the business resulted in a fantastic outcome.
“We’re so appreciative of engineroom’s creative efforts and rapid response to our needs. They’re always super friendly, solution-oriented and a pleasure to work with.”
engineroom opened its Newcastle office in Darby Street, Cooks Hill in 2008, ten years ago. Last year, in a move allowing the agency to better service both their Newcastle, Lake Macquarie and Sydney clients, engineroom relocated to the Belmont CBD.
IMAGE | Creative Director of engineroom design co., Bec Webber.
